12.7M
ChatGPT Users in Spain Alone
travelers actively using AI to plan and book trips in a single market
Control How AI Recommends Your Destination
AI is the new travel agent. GEO Radar shows how AI engines recommend destinations, hotels, and experiences — and gives you the tools to be the top recommendation.
Diagnostic and action plan in 4 weeks. No commitment.
The choice of brands like Coca-Cola, Ford, Banco Sabadell, Fundació LaCaixa, UAB, NAOS, Veolia, and Nestlé.
The choice of market leaders
The Travel Discovery Revolution
64% of travelers now use AI to plan trips. When someone asks ChatGPT 'best hotels in Barcelona' or 'hidden gem destinations in Europe,' the answer shapes their booking — often before they ever visit an OTA or your website.
GeoRadar shows you exactly what AI tells them about your destination. Traditional SEO and OTA rankings don't capture this new reality.
60%
Zero-Click Searches
of travel searches now end without a click — AI delivers the answer directly
41%
Generative AI Adoption
of the population already uses generative AI for information and recommendations
What We Measure for Travel Brands
AI Mention Rate
How often is your brand mentioned when travelers ask AI for recommendations in your category and destination?
Recommendation Position
Where do you appear in AI-generated lists? First, third, or not at all? Position drives bookings.
Sentiment & Framing
Is AI describing your experience as premium, budget, family-friendly? Control how you're framed.
Competitive Intelligence
See which competitors dominate AI recommendations and understand why they outrank you.
Traveler Persona Coverage
Are you visible to luxury travelers, backpackers, families, business travelers? Map coverage by persona.
8 Metrics That Define AI Visibility
GeoRadar tracks 8 proprietary metrics designed specifically for travel brands, destinations, and hospitality groups competing for AI recommendations.
BMR
Brand Mention Rate
How often AI mentions your destination or brand when travelers ask for recommendations in your category and geography.
RPS
Recommendation Position Score
Where you appear in AI-generated lists — first, third, or buried. Position directly correlates with booking intent.
SFI
Sentiment & Framing Index
How AI describes your experience — premium, budget, family-friendly, romantic. Measures alignment between your positioning and AI perception.
CIS
Competitive Intelligence Score
Your position relative to direct competitors in AI recommendations. Identifies who outranks you and in which query categories.
SOV
Share of Voice
Your percentage of total AI mentions vs. competitors in your category. The definitive measure of AI market share.
BIS
Brand Impact Score
Executive-ready composite metric combining mention rate, position, sentiment, and competitive standing into a single actionable KPI.
TPI
Travel Penetration Index
Total AI ecosystem penetration measuring your brand's presence across all monitored engines, personas, and query types.
PCS
Persona Coverage Score
Measures visibility across distinct traveler personas — luxury, budget, family, business, adventure. Low PCS reveals blind spots.
Travel Query Analysis
Real traveler queries across major AI models showing how destinations and brands are recommended, ranked, and described.
| Query | SOV | BES | AI Model | Key Finding |
|---|---|---|---|---|
| Best family resorts in Caribbean 2024 | 85% | +0.64 | ChatGPT, Gemini | Top results: Atlantis, Beaches — strong commercial intent queries favor established brands |
| Hidden gem cities in Europe | 42% | +0.31 | Perplexity, Claude | Top results: Porto, Ljubljana — informational queries reward unique positioning |
| Top luxury hotels in Dubai | 91% | +0.82 | ChatGPT, Gemini, Perplexity | Top results: Burj Al Arab, Atlantis — luxury category heavily concentrated |
| Budget travel destinations Asia | 67% | +0.45 | ChatGPT, Claude | Top results: Vietnam, Thailand — budget queries show high country-level bias |
| Romantic getaways near Barcelona | 78% | +0.58 | Gemini, Perplexity | Top results: Sitges, Costa Brava — local/transactional queries favor proximity |
How GEO Radar Works for Travel
01
Inputs
Build Your Travel Semantic Cloud
We generate thousands of prompts based on real traveler queries — by destination, experience type, season, and persona.
02
Analysis
Scan AI Travel Recommendations
We query ChatGPT, Gemini, Claude, and Perplexity with the exact questions travelers ask before booking.
03
BIS Score
Map Your Competitive Position
We reveal where you appear, where competitors win, and which queries exclude you entirely.
04
Deliverable
Deliver Your Travel GEO Strategy
You receive a prioritized action plan to improve AI visibility, backed by consultants who help you execute.
Traditional SEO vs. Generative Engine Optimization
Aspect
Traditional SEO
GEO (GeoRadar)
Primary Objective
SERP Rankings
LLM Response Presence
Main Metric
Position, CTR, Traffic
Brand Mention Rate, SOV
Optimization Surface
Your website
Entire brand ecosystem
Level of Control
High (your content)
Indirect (influence sources)
Attribution
Established (Analytics)
Emerging (new methods)
Zero-Click Impact
Not measured
Core metric
Multi-LLM Tracking
Not available
5+ AI engines monitored
Persona-based Analysis
Not available
Per-persona visibility tracking
Semantic Gap Detection
Not available
AI knowledge gaps identified
Right now, AI is talking about your brand. And not the way it should.
Before GEO Radar
- missing from AI travel recommendations
- described with outdated reviews
- losing bookings to better-positioned competitors
- invisible to key traveler personas
- unable to measure AI-driven discovery
- reactive to seasonal shifts
- guessing at AI perception
After GEO Radar
- consistently recommended across AI engines
- described with accurate, compelling framing
- outperforming competitors in AI mentions
- visible to every traveler persona
- tracking AI visibility as a growth metric
- anticipating seasonal AI trends
- strategically managing AI narrative
From missing recommended
From reactive strategic
From invisible booked
Frequently Asked Questions
How does AI affect travel bookings?
Travelers increasingly ask AI for destination advice, hotel recommendations, and itinerary planning. Being recommended by AI drives discovery and bookings before the traveler ever visits an OTA.
Which AI engines do you monitor?
ChatGPT, Gemini, Claude, Perplexity, Copilot, and others. We cover the AI platforms travelers actually use for trip planning.
Can you track seasonal visibility changes?
Yes. We run monthly scans that capture how your AI visibility shifts with travel seasons, events, and competitor activity.
How long does a travel AI audit take?
4–6 weeks for a full audit including competitive analysis, persona mapping, and action plan.
Do you work with destinations, hotels, or both?
Both. We work with hotel chains, resort groups, destination marketing organizations, OTAs, and travel experience companies.
Ready?
See how AI recommends your destination
Trusted by travel brands. Research-backed methodology.